Expertise
Segmentation
Creating market segments is very simple. Finding the one most lucrative, is the
hardest part of the process. Today's market place is so dynamic that the old
rules and norms don't deliver. To ensure proper and adequate segmentation, we
undertake this -
Drill-down the data
to arrive at significantly meaningful segments
Analyzing without any
bias or assumptions
Segments which are scalable and predictive
Brand
Brand research is fast developing into a full stream - and it is one of our core
strength areas.
Our brand research encompasses full range of issues - equity, positioning,
tracking and communication. Our research results in taking decision on
Brand names
positioning
Understanding
perceptions of a brand
Tracking a brand performance at a given frequency
Monitoring the effect of communications
Communication
Evaluating communication effectiveness is where our expertise lies in.
Communication, whether it is corporate or brand. Our experienced team of
research executives is comfortable with
Tracking advertising awareness and effectiveness
Evaluate marketing
communications executions
Assess the effectiveness of advertising at a
range of measures using pre- and post- campaign research
Monitor awareness of other marketing activities, and establish the best ways of
communicating with a particular audience
Understand
perceptions of their target audiences
Customer
Who is your customer? How much does she spend? How many times does she go out on
shopping? Who is the final decision maker on the brand? These are some of
seemingly simple but complicated issues are handled by MiG team. Our value added
insights help our clients
To assess the ever changing needs of the customers (buyer, influencer, decision
maker, financer and initiator)
To assess customer satisfaction - the main dissatisfies and satisfiers
To identify strengths, weaknesses and threats
To assess the levels of brand loyalty
Concept testing
Markets are witness to higher number of product failures than those which were
successful. Concept testing is one such research exercise that tries to reduce
the probability of a potential failure. We take pride in advising our clients
for a 'no go' decision if the concept tests say so.
The output from the concept tests carried by us throw light on
Key success (or failure) drivers
Fine tuning new product features
Expected value delivery as perceived by
the potential customers
Market size estimation
Employee
A separate panel of consultants at MiG undertake the ESS - employee satisfaction
surveys. These consultants possess rich experience in the field of HR and have
successfully showcased their expertise on various types of employee surveys. The
ESS range of research handles the following -
Satisfaction
Attitude
Testing
Profiling