Survey analysis Services
Objective:
To offer you survey analysis services encompassing total involvement in the project. This would ensure the following:
a. Detailed data checking
b. Correct application of relevant tools to get insights in the data set
c. Accurate reporting of the findings
Services:
Survey analysis is rather a meticulous, time consuming process, and something that needs attention to detail. Afterall, the decision maker has to take the decision based on the results from survey analysis. We assume that the questionnaire has been prepared and data collection is over. Now comes survey analysis:
Data entry: data is always entered into data matrix format meaning row-column format. To start with, spreadsheet is one of the best ways to start doing that. Such spreadsheets are very good for typical marketing data, but not very friendly for market survey data. We use specialized research software tools like Sphinx Survey. Such tools help on the following: accuracy, speed and better organization. We would like to mention here that such tools are very good for close ended and text based responses.
Data coding: data coding is needed when one has to deal with open ended questions. These open ended questions are converted as close ended questions by creating numeric codes to responses. Data coding is a time consuming process needing attention all the time. Our team of coders are MBA's with rich experience of coding over the last 18 years.
Descriptives and cross-tabulation: descriptives include frequencies, measures of central tendency (mean, mode, median), standard deviation, etc. In other words, univariable detailing can be termed as descriptives. We deploy SPSS, Statistica and Sphinx Survey for descriptives reporting. Cross-tabulation involves two or more than two variables. These variables are put in row column format and meaningful inferences are drawn from such tables. For example, gender (first variable) and total internet usage (second variable) are corss-tabulated to compare internet usages of males and females. It is also important to apply statistical tests to find any significant differences between cells of a cross-tab. Typical tests used are t-test and Chi-square test.
Advanced techniques of data analysis: we are comfortable with advanced statistical tools like correlation, regressions analysis, factor analysis, conjoint analysis, cluster analysis, etc. State of art software tools like SPSS and Satistica are deployed to run these statistical routines. And importantly, by experienced hands.
Charts:no survey analysis report is complete without the use of charts and graphs. We use Excel to create charts - we have found Excel to be the best in class for chart and graphs. Our team can create 2D and 3D charts based on needs of the analysis.
Presenting findings:no survey analysis is good if not presented in a professional manner. We use professional Poweropint presentation formats in addition to traditional tools like Word, pdf, Excel, etc.
Questionnaire design: although not a part of survey analysis, our expertise and experience comes handy here. Having handled over 600 research and analysis projects till date, questionnaire design for any of your studies is in safe hands here. Crisp, to the point, professional.
You would be pleasantly surprised - we are committed to offer you the best in the world services at the most competitive prices you could have ever imagined.